The most exciting nine and a half seconds of the sporting year will take place on the night of Aug. 5 in London's Olympic Stadium and the man at the center of those 9+ seconds is doing all he can to build the hype.
World-record holder Usain Bolt said he wants to run a 9.4 in the Olympic final this summer, a time which would smash the 9.58 mark he set at the 2009 world championships.
"People are looking forward to me running 9.4, 19 seconds, anything that's amazing," he told BBC Sport. "So I'm working as hard as possible so I can go as fast as possible. They want to see my personality, me enjoying it and doing crazy stuff, but they also want to see that time."
How can you not love Bolt? He talks the talk and walks the walk, as they say. The Jamaican knows his 100m final will be the hottest ticket of the Olympics and the biggest television draw and he still feels the need to raise excitement for it five months before it happens. He thrives off it. He's track's Muhammad Ali.
"If I dominate the Olympics, I'll be a living legend," Bolt said. "A living legend walking around. Sounds good."