First rule of NASCAR advertising: if it works once, go to the well until it doesn't.
Encouraged by the attention they received from the Daytona 500, the honchos at the Rick Santorum presidential campaign have decided to buy car space on a NASCAR ride for a second straight week. Once again, they'll be going with Front Row Motorsports, and this time the campaign will be featured on the hood of David Gilliland's No. 38 Ford. During Daytona, Santorum's logo rode the No. 26 of Tony Raines to a top-20 finish.
"It's actually pretty cool to know that our sport is playing a role in something as important as a presidential election," Gilliland said. "It sounds kind of cliché but it's true, you don't get much more American than the sport of NASCAR. It's cool to have them with us." Your move, Mitt.
Oh, and insert cheap turn-left, turn-left joke here.